Summer time seems to be a fun blur of vacations, beach days, BBQ’s, live concerts, weddings….and home selling? Yeah. It is one of the peak seasons for selling South Lake Tahoe homes for sale. While the past couple years have caused a desirable atmosphere for sellers, summer time has increased inventory and with so many things happening, buyers sometimes find themselves distracted. If you are serious about selling before Labor Day, try these tips along with any advice your South Lake Tahoe realtor has.
Embrace the “coming soon” and advertise often
Creating a buzz before your home hits the South Lake Tahoe real estate market is key! No pun intended. Ask your South Lake Tahoe realtor what “Coming Soon” advertising is allowed and what isn’t and then do what you can to get the word out. Tell your neighbors, friends, co workers and make sure your South Lake Tahoe realtor is telling their fellow brokers. Once the listing is live, continue spreading the word. The more eyes on your home, the higher chance you will attract the right buyer, and quick!
Host an open house during ‘rush hour’
The standard is usually hosting an open during the weekend, when working folks are off and not getting through the weekly 9-5 grind. During the summer time, a lot of those weekends are spent camping, on vacation or at weddings or annual BBQ’s. Which can make for a slow and quiet weekend open house depending on where you live. Chat with your realtor in South Lake Tahoe about hosting an open on a weeknight after work. It adds a little extra activity to the weekday, but you may get more traffic AND get to enjoy your weekend.
Don’t compete with major events
So many South Lake Tahoe realtors host open houses on major holidays. While there is definitely more traffic in town, they likely are focusing their attention on getting to where they need to go. If your open house is along a main stretch of traffic, more folks might pop in if they are serious buyers. However, find out from your realtor in South Lake Tahoe what major events are happening and maybe consider holding an open before or after so as to not compete.
Turn your open house into a summer affair
You don’t need to throw a fully catered luau or a pool party, but entice people to spend 30 minutes out of their summer day by coming to your open house. If your open is during the day, consider blended mocktails and popsicles to keep home buyers happy and if it is later in the day, maybe have margaritas and ice cold beers to help folks relax and beat the heat. Making homes for sale in South Lake Tahoe fun to tour is a great way to get more foot traffic.
Emphasize the outdoor living spaces.
Lake Tahoe is a very outdoor friendly town. If South Lake Tahoe homes for sale show off the great ways the outside can be used, buyers will feel like they found their outdoor oasis. Add string lights, cozy outdoor furniture and cute lanterns. Make the back deck or front porch feel like a space they never want to leave and they likely won’t!
For more information on selling homes for sale in South Lake Tahoe during summer, feel free to reach out. I would be happy to help!
